In the Know (ITK)

ITK with CEO/CIO Cathie Wood is a monthly webseries where she she discusses fiscal policy, monetary policy, market signals, economic indicators, and innovation.

For her series we created an opening splash video to represent Cathie in the investment world as a strong female leader.

This is a journey of a ball (a symbol of Ark Invest) emerging in the playing field with all the others. Takes the lead and presses on, as it meanders through paths, navigates puzzles and scales challenges - charging the way into the future.

The protagonist that travels; changes from being a ball, to a pill, a prism or a torus… implying that ARK is nimble and adaptable to changing landscapes of the business.

Rendered in ambient occlusion, with light and shadow play. Tone on tone. 

Assets we created

• Intro Video (above)

• Walkup/Segment cards

• Set of animation loops