Ark Invest
In the Know (ITK)
ITK with CEO/CIO Cathie Wood is a monthly webseries where she she discusses fiscal policy, monetary policy, market signals, economic indicators, and innovation.
For her series we created an opening splash video to represent Cathie in the investment world as a strong female leader.
This is a journey of a ball (a symbol of Ark Invest) emerging in the playing field with all the others. Takes the lead and presses on, as it meanders through paths, navigates puzzles and scales challenges - charging the way into the future.
The protagonist that travels; changes from being a ball, to a pill, a prism or a torus… implying that ARK is nimble and adaptable to changing landscapes of the business.
Rendered in ambient occlusion, with light and shadow play. Tone on tone.
Assets we created
Intro Video (above)
Walkup/Segment cards
Set of animation loops
Walkup / Segment Card
Walkup / Segment Card
Outro Video
Big Ideas Summit ( BIS)
Big Ideas Summit 2022 features in-depth presentations from ARK’s research team and seeks to educate attendees on the impact of breakthrough technologies and the investment opportunities they could create.
Brandlive Studios created visuals for their summit to the theme of convergence of tech, growth and acceleration looking into the future of investment. Ark was looking for a sophisticated, elegant and uniquely different look for their webcast.
Assets we created
Promotional Video - :45-:60 video
Interstitials - 5 x :03-:05
Segment cards - statics for web
Outro Video
Post event Sizzle / Case Sizzle
Banners, IG, FB, and other social media posts will be lifts
Case sizzle reel
Walkup / Segment Card
Outro Video
For Your Information (FYI)
The ₿ Word is a Bitcoin-focused initiative that aims to demystify and destigmatize Bitcoin through education and discussion. Led by the Crypto Council for Innovation and co-hosted by ARK Invest, Square, and Paradigm, The ₿ Word partnered with Brandlive to host and stream this content-packed, one-day event.
Brandlive Studios team was responsible for creating the event's brand from scratch and bringing the visuals to life. Logo, social media and marketing assets, website. In addition we created a graphics package to elevate their event and break up the sessions with visuals- this was created in the same style to give it a cohesive look. It included a countdown, intro video, segment titles, lower thirds and outro video.
You can see some of the assets below
The B Word
Case sizzle reel
Outro Video
Walkup / Segment Card
Walk up / Segment Card
Walkup / Segment Card
Outro Video